Embodied,
Loving others or oneself in a worldly sense is done so out of ignorance. I come to realise to cultivate the path, one must be ‘selfish’ as what common-folks perceive it to be. Didn’t Siddhartha Gotama forsake his family, his wife and new born Rahula to seek the deathless path? It seems very selfish on the surface. But didn’t Siddhartha Gotama return to his family as a Buddha to preach Dhamma and facilitate them to become enlightened? Which kind of love is more noble? The answer is clear.
When one is fully enlightened, that is the greatest compassion to all sentient beings. Why? Because there is one less trouble-maker in this world. Before one is enlightened, if we are good, our loved ones will be so attached to us, afraid of losing us. If we are really bad, then we really cause problems to our loved ones. In both ways, the end result is always suffering.